A World Bank publication reports that Telebirr had 40 million customers as of January 2024; this is not a 2023 active-user count.
40M customers, January 2024
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Africa Market guide
Telebirr had 40 million customers by January 2024. Safaricom Ethiopia adds a second large mobile-money route; FX and licence terms require current checks.
Payment methods to assess
Reported figures may use different denominators. See the FAQ and sources before comparing them.
Infrastructure
Payment categories to assess in Ethiopia; actual availability and use vary by provider and channel.
Account-to-account transfer systems and interoperable services; participant, availability and settlement terms vary by market.
Credit and debit card payments processed over Visa, Mastercard, and local networks.
Mobile-wallet products may support transfers or merchant checkout; funding and acceptance vary by provider.
Credit and debit transfers between accounts, subject to the bank and scheme product.
Deferred or instalment payment products where a provider offers them at checkout.
Physical currency and cash collection where offered.
Rail Profile
Check participant coverage, operating hours, confirmation and settlement terms for this specific service. Network availability alone does not establish a merchant product.
How payments flow
Telebirr (telco-led) + EthSwitch (interbank)
Availability and settlement depend on the product
Confirm participant coverage, merchant access, confirmation events, settlement and fees with the provider.
Card Payment
Authorisation and settlement terms vary
Arrows show the card authorisation request, not the movement of settled funds. Authentication depends on channel and scheme rules. Card MDR varies by acquirer and card type. Dispute losses depend on scheme rules and the merchant agreement.
Payment route (Mobile Wallet)
Product-specific acceptance
Funding source, merchant availability, fees and settlement depend on the wallet product and provider contract.
Deep Dive
Telebirr — launched by state-owned Ethio Telecom in May 2021 — had 40 million customers by January 2024, according to a World Bank publication. A Safaricom-led consortium received one of Ethiopia's offered telecom licences in May 2021. The Ethiopian birr moved to a market-determined exchange-rate framework in July 2024, while foreign-currency liquidity and current NBE rules remain operator considerations.
Telebirr is operated by Ethio Telecom, the state-owned telco that held a monopoly over Ethiopian telecommunications until 2021. Launched May 2021, Telebirr was built on Ethio Telecom's 50M+ subscriber base and positioned from inception as a national financial inclusion vehicle with explicit government backing.
What the customer figure means: The 40-million figure is a January 2024 customer count, not a 2023 active-user measure or proof of a world-record ramp. For a merchant, active buyer reach, payment confirmation, refund support and payout terms matter more than registered accounts.
For operators: Obtain a current merchant quote for Telebirr acceptance and confirm the integration, refund and settlement routes. The customer count does not establish a merchant fee or show which banking and PSP partners support the flow.
CBE Birr is the digital wallet of the Commercial Bank of Ethiopia (CBE), Ethiopia's largest bank by a wide margin — CBE holds the majority of the country's bank deposits and has the broadest branch network. CBE Birr provides wallet-based mobile payments anchored to a CBE account, and CBE's scale means it reaches a significant share of Ethiopia's banked population.
EthSwitch is the national interbank payment switch, operating as the settlement backbone for transfers between Ethiopian banks. For operators handling B2B payables, payroll into bank accounts, or formal institutional flows, EthSwitch is the relevant real-time rail. Consumer-facing volume is dominated by Telebirr; institutional and formal-sector flows use EthSwitch.
Safaricom's consortium was awarded one of two offered telecom licences in May 2021. Safaricom Ethiopia subsequently introduced M-Pesa services. Compare present-day active coverage and merchant acceptance for both wallets before choosing an integration.
The longer-term competitive dynamic will be Telebirr (state-backed, incumbent distribution) vs M-Pesa (Safaricom's product experience, cross-border interoperability corridors). For operators planning East Africa infrastructure, see the M-Pesa interoperability briefing for how Ethiopia fits into the regional M-Pesa corridor picture.
FX rules changed in July 2024. Ethiopia moved from an administered exchange-rate regime to a market-determined framework under NBE rules. That does not guarantee immediate access to foreign currency or an identical conversion path for every merchant. Confirm current requirements with an authorised bank or PSP for the precise type of receipt and payout.
Structural risk factors for Ethiopia revenue models: exchange-rate movement between collection and payout, available foreign-currency liquidity, bank terms and changes to NBE directives. Operators building Ethiopia into cross-border B2B AR models should test actual conversion and settlement scenarios before treating an ETB balance as immediately transferable abroad.
Ask the proposed banking or payment partner to document the conversion route, fees, required evidence and expected payout timing for the specific business model.
The National Bank of Ethiopia (NBE) regulates payment activity. Foreign participation, permitted ownership and partner responsibilities depend on the specific activity and current directives; the historical financial-sector context cited below is not a current licence determination.
Before choosing a direct licence or local partner, confirm with the NBE and qualified local counsel which permissions the proposed service needs, who may hold them and who is responsible for settlement and safeguarding. Approval times depend on the authorisation sought and the application.
International PSP presence in Ethiopia is limited. Flutterwave has stated Ethiopia coverage, but operator-facing depth is thin. Stripe does not operate in Ethiopia. The practical PSP layer is domestic-bank-led: Telebirr direct, CBE Birr direct, and Dashen Bank's digital wallet. For international card acceptance (inbound tourism, expatriate flows in Addis Ababa), processing is typically routed through a Kenyan or regional acquiring partner.
For East African regional payment strategy, Tanzania and Rwanda offer comparable mobile money penetration with materially lower regulatory and FX complexity than Ethiopia.
A World Bank publication reported 40 million Telebirr customers as of January 2024, after its 2021 launch. That is a registered-customer measure, not a count of active merchant buyers or evidence that a particular checkout integration is available. Confirm current active use, merchant acceptance and settlement through the intended provider.
Ethiopia moved to a market-determined exchange-rate framework in July 2024. Ask the authorised bank or PSP which conversion and repatriation rules apply to the exact transaction, what foreign currency is available, what documentation is needed, and when funds can be paid out. NBE directives and market conditions can change.
A Safaricom-led consortium was awarded one of two offered Ethiopian telecom licences in 2021. Compare Telebirr and M-Pesa coverage, active users, merchant integration and settlement terms for the target customer group instead of assuming either wallet alone reaches everyone.
The NBE regulates payment-system and payment-instrument activity. The required authorisation, permitted ownership and use of a local partner depend on the proposed service and current directives. Do not assume a foreign PSP can operate under a bank's licence or that a standard licensing timeline applies. Obtain a current determination from the NBE and qualified local counsel before launch.
A registered wallet or bank account is not evidence of active digital purchases. For an Ethiopia entry case, obtain current account-ownership and active-use measures with their survey dates, then test acceptance, agent access, connectivity, conversion and settlement in the target locations. Cross-country comparisons need the same year and denominator; historic unbanked estimates alone do not predict processed volume.
A World Bank publication reports that Telebirr had 40 million customers as of January 2024; this is not a 2023 active-user count.
40M customers, January 2024
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A Safaricom-led consortium was awarded one of two offered Ethiopian telecom licences on 24 May 2021.
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Ethiopia introduced a market-determined foreign-exchange framework in July 2024; current conversion and repatriation requirements depend on NBE directives and the transaction.
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Historical Ethiopia financial-sector and foreign-exchange context
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NBE payment system regulation; Payment Instrument Issuers Directive; licensing framework
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Mobile money landscape and Ethiopia coverage including Telebirr
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EthSwitch interbank payment switch operations
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Ethiopia GDP per capita, economic outlook, financial sector development
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Source types explained in our Methodology.
Compliance
Payments in Ethiopia are governed by National Bank of Ethiopia (NBE). NBE payment institution licence; mobile money under NBE Payment Instrument Issuers Directive.
NBE payment institution licence; mobile money under NBE Payment Instrument Issuers Directive
Check the current activity-specific AML/CFT, customer-identification and reporting obligations with the relevant authority and contracting provider.
Check the applicable data-handling and cross-border transfer rules for the activity, legal entities and processing locations.
Economics
Typical MDR ranges for merchants accepting payments in Ethiopia. Rates vary by acquirer, card type, and merchant category.
| Payment Type | Typical MDR Range |
|---|---|
| Credit Card | Varies by provider and contract |
| Debit Card | Varies by provider and contract |
| E-Wallet | Varies by provider and contract |
| Real-Time Payment | Contract- and provider-dependent |
Rates are indicative and subject to change. Verify current rates with your acquirer or PSP.
Ecosystem
Providers to investigate for Ethiopia. Inclusion is not confirmation of a current product, licence or merchant eligibility, and is not a ranking.
Telebirr (direct)
Payment services provider operating in this market.
CBE Birr (direct)
Payment services provider operating in this market.
Dashen Bank digital wallet
Payment services provider operating in this market.
Safaricom Ethiopia / M-Pesa
Payment services provider operating in this market.
Intelligence
Analysis and deep-dives related to Ethiopia payments.
Diagnose cross-border receivables by separating payment transit, reference data, FX and invoice allocation. Evaluate collection routes with a measured ledger.
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Last updated: October 16, 2026